The idea of the Wife Carrying Competition, in spite of its humorous aspects, has deep roots in the local Scandinavian history. In the late 1800’s there was in the area a brigand called Rosvo-Ronkainen, who is said to have accepted in this troops only those men who proved their worth on a challenging track. In those days, it was also a common practice to steal women from the neighbouring villages.

Subsumo was responsible for all Wife Carrying print materials – from Business cards to Web design to flyers to banners – we did it all!